As there is a shortage of professional drivers in many regions of the world, one may ask why not enough people seem to be attracted by the profession. What once was a job that required mainly driving skills has developed into a computerised operation, requiring multi-skills of the driver. This development can certainly scare away drivers who cannot adapt to the new technology but should reasonably attract a young tech-savvy generation. Yet, there are not good drivers enough in the market. And probably, anyone who consider entering the trade asks herself if truck driver is a good job. Well, is it?