Boel Haglund

About Boel Haglund

Boel was previously Digital Marketing Manager at VBG Group Truck Equipment, in Vänersborg, Sweden. She has over ten years of experience in the field, and received an MBA from University of Gothenburg, School of Business, Economics and Law. When she is not crafting different digital media strategies you can find her busy cheering in the stands of Gothenburg Cheer One, renovating the garden and finding new material for her autobiography.
Boel était auparavant responsable du marketing digital chez VBG Group Truck Equipment, à Vänersborg, en Suède. Elle a plus de dix ans d'expérience dans le domaine et a obtenu un MBA de la School of Business, Economics and Law de l'Université de Göteborg. Lorsqu'elle n'élabore pas différentes stratégies en matière de médias numériques, vous pouvez la trouver acclamée dans les stands de Gothenburg Cheer One, rénover son jardin et trouver de nouveaux éléments pour son autobiographie.

How to be Healthy on the Road and Handle Stress

Boel Haglund, September 25, 2017

Long haul truck drivers face many risks while working in today’s fast paced environment. While some might consider the chances of being in an accident the most pressing danger to a driver, there are several other risk factors to consider. Lifestyle-related illnesses due to poor diet and reduced exercise are a problem in the industry and it´s not hard to understand why. Living healthy on the road is challenging. Drivers travel long distances which may require time away from home for long periods and the work in itself doesn’t always provide an opportunity for physical activity. However, eating healthy and staying fit is as important for you as a driver as it is for the rest of us in society.

The New Generation of Truckers - meet Lotta

Boel Haglund, August 17, 2017

When you think of truck drivers, you automatically think of the stereotypical male, macho, reckless driver, in a male dominated industry. However, women make up a small, but growing percentage of truck drivers.
 
According to truckingtruth.com, women truck drivers make up around 5.8 % of the 3.5 million drivers in the U.S, which is up from 4.8 % in 2010. More and more women are entering the trucking industry due to the uncertain economic climate and aging workforce. The biggest challenge in the recruiting process is convincing women that they are welcome (CNCB Transportation) especially now, when according to the American Trucking Association, there is a shortage of drivers. 
 
Meet one woman who made it, twenty-seven-year-old Charlotta (Lotta) Kopsch from Sweden.

Five good ways to protect your cargo

Boel Haglund, June 15, 2017

The summer is here and so are the season challenges. We at Onspot are very concerned about our colleagues and customers in the transportation industry. During the winter months we want you to have good traction and during the summer months we want you to be safe as well. This is especially true when it comes to making sure that you and your cargo are protected in the best way. That´s why I want to share some useful tips with you out on the roads this summer.

Will drivers be replaced with drones?

Boel Haglund, May 11, 2017

Several companies are involved in projects with unmanned aerial vehicles, also called drones. How will the use of drones impact the global transportation industry? Here are a few pros and cons.

Why are truck drivers so hard to find?

Boel Haglund, March 16, 2017

Is the truck driver an endangered species? At least it seems like that if we look at reports from many countries – all concluding that carrier companies have a hard time finding good truck drivers to hire. But, what’s the reason for this shortage of drivers? Of course, there is not one single answer to that, and besides, reasons differ from country to country and from region to region. However, I think that the solution to the problem is most certainly many-sided.

What is road friction?

Boel Haglund, January 19, 2017

We all know that friction and traction is crucial to avoid sliding vehicles and spinning wheels. (To learn more, read the blog post What is traction, friction and road grip?) When driving, we have a sense of whether road friction is high or low. But is there a measure for road friction? If so, how could that be calculated since there are several different variables summing up as road friction? Let’s have a closer look at this “road friction”.

Which is the grand potential for reducing response time?

Boel Haglund, December 16, 2016

Every single rescue operation is about minimizing damage and ultimately saving lives, and hopefully, every single driver strives to reduce response time. For the rescue driver, with his specific knowledge and experience, it’s natural to reflect upon the matter from a local perspective. But, if we look at it from a general perspective; how many operations are there actually that may have response time reduced? Let’s have a look at some numbers.

What is black ice and how do I discover it?

Boel Haglund, November 16, 2016

Black ice on the road is rightly considered very dangerous when driving. Still, many drivers are not watchful enough in weather conditions where there is the risk of black ice. But, what is this black ice – and what should I know about it?

No, it’s not black

Typically, black ice is invisible. It’s a thin coating of glaze ice on the road surface. Since it’s thin and transparent, the black road surface is clearly seen through it, and that is why it’s called blackice.

But, it’s dangerous

The typically low levels of noticeable ice pellets, snow, or sleet surrounding black ice means that areas of the ice are often practically invisible to drivers. Accordingly, the driver is not prepared of the slippery road area, and there is a risk of unexpected loss of traction. This in turn may result in subsequent accident.

Black ice sometimes forms from super-cooled rain which freezes into ice and constitutes a particular risk to winter traffic because it is extremely slippery and hard to spot. The temperature may be above freezing but the road surface may still be slippery.

The road surface can be well below freezing temperature – while the vehicle thermometer suggests it is not freezing.

This is how you discover black ice

Is there a better option than 4x4?

Boel Haglund, October 5, 2016

 

When purchasing a new vehicle, 4x4 is a common option to consider. No wonder, it’s a familiar and well-tried solution with good features for safer driving – but it’s easy to ignore its weaknesses believing there’s no better alternative. However, when reflecting on those situations where traction is really crucial for your operations, you may conclude that 4x4 is not the perfect solution, but rather a compromise.

How the commercial driver stays on schedule

Boel Haglund, September 8, 2016

The fact that schedules and deadlines are critical for transport operations is not news. Missed deadlines could mean profit loss and even lost contracts but may also result in causing a bad reputation for the company. The professional driver is well aware of this and knows how to keep up their schedule. However, missed deadlines may occur due to instances beyond the control of even the best drivers.  There are different ways to deal with the possibilities of these unfortunate circumstances.